Gus's vs Dsd Merchandisers · Bay Area shelf head-to-head
Gus's and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gus's carries more Brand PowerGus's is in more Bay Area grocersGus's fields the deeper lineupGus's sits further up the premium end
Gus's
Dsd Merchandisers
58
brand power
49
222
products
61
45
categories
11
60
subcategories
27
9
grocers
4
86.3¢
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gus's▭ Dsd Merchandisers
Distribution · 30% of score38·17
exclusive to Gus's Community Market·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gus's · Dsd Merchandisers
