Oaktown Spice Shop vs Simply Organic · Bay Area shelf head-to-head
Oaktown Spice Shop and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupOaktown Spice Shop sits further up the premium end
Oaktown Spice Shop
Simply Organic
45
brand power
68
39
products
109
6
categories
10
22
subcategories
43
2
grocers
18
$7.31
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oaktown Spice Shop▭ Simply Organic
Distribution · 30% of score8·75
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings2 vs 9 SKUs
1% of shelf
only Oaktown Spice Shop
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oaktown Spice Shop · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oaktown Spice Shop · Simply Organic
