Signature Select vs Cadia · Bay Area shelf head-to-head
Signature Select and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia is in more Bay Area grocersSignature Select fields the deeper lineup
Signature Select
Cadia
54
brand power
57
548
products
194
107
categories
54
2
grocers
10
6.8¢
price per fl oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Signature Select▭ Cadia
Distribution · 30% of score8·42
S
exclusive to Andronico's Community Markets·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils12 vs 9 SKUs
only Signature Select
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature Select · Cadia
