Reading the shelf…
Andronico's Community Markets is a specialty independent running 7 Bay Area stores, large-format at about 25,622 sq ft each, indexing high on established names versus other Bay Area grocers.
Amy's Kitchen is a family-owned American company that specializes in organic and non-GMO convenience and frozen foods.
It’s already on the shelf here, with 69 SKUs across 12 categories. The growth is depth and breadth: 11 categories to widen and 9 new doors to enter, replicated across all 7 stores.
Lead with Vegetable Pot Pie in Frozen Pot Pies.
Andronico's Community Markets stocks frozen pot pies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is frozen pot pies: Andronico's Community Markets stocks only 8 there, so Amy's Kitchen Vegetable Pot Pie stands out rather than blending in.
Andronico's Community Markets merchandises 21 of the 22 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin frozen pot pies shelf as a point of difference.
Every category Amy's Kitchen plays in across the Bay Area grocers we track, and where it stands at Andronico's Community Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 24 of 35 SKUs. Room to widen the line.
On shelf here, but only 11 of 21 SKUs. Room to widen the line.
Where it would price in frozen pot pies. Each dot is a product on the shelf, by its cost per oz (hover for which). Amy's Kitchen (orange) sits well above the shelf.
Amy's Kitchen’s SKUs Andronico's Community Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
To get your product onto Andronico's Community Markets' shelves, the first step is to contact the store or owner directly, as there is no specific vendor portal or application form mentioned on their website. Typically, independent retailers like Andronico's appreciate personal connections, so consider dropping off samples and introducing yourself to the store manager or owner. Andronico's focuses on high-quality, fresh, and local products, so ensure your offerings align with their emphasis on quality and community. They likely prioritize unique, emerging brands that can enhance their assortment, particularly in categories like fresh produce, specialty foods, and organic options. Building a relationship with the store and demonstrating how your product fits their customer base will be crucial in gaining shelf space.
Presence and depth are measured from Andronico's Community Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Andronico's Community Markets profile →
On shelf here, but only 11 of 17 SKUs. Room to widen the line.
On shelf here, but only 9 of 11 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
8 named buyer contacts (Buyer - Wine/Spirits/Beer/Beverage, Founder, General Manager) are on file. Direct contacts are reserved for verified brand partners.