Amy's Kitchen at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Amy's Kitchen is a family-owned American company that specializes in organic and non-GMO convenience and frozen foods.
It’s already on the shelf here, with 27 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 16 new doors to enter.
Lead with Organic Medium Chili Soup in Canned Chili.
Sprouts Farmers Market stocks canned chili thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is canned chili: Sprouts Farmers Market stocks only 6 there, so Amy's Kitchen Organic Medium Chili Soup stands out rather than blending in.
Sprouts Farmers Market merchandises 22 of the 22 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin canned chili shelf as a point of difference.
The full runway
Every category Amy's Kitchen plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 20 of 35 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in canned chili. Each dot is a product on the shelf, by its cost per oz (hover for which). Amy's Kitchen (orange) sits well above the shelf.
What to bring to expand
Amy's Kitchen’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 27
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
