Cadia at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Cadia is a grocery brand that focuses on natural and organic food products, offering over 280 items across more than 40 categories.
It’s already on the shelf here, with 105 SKUs across 73 categories. The growth is depth and breadth: 23 categories to widen and 20 new doors to enter.
Lead with Almond Flour in Almond Flour.
Community Market CA stocks almond flour thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is almond flour: Community Market CA stocks only 1 there, so CADIA Almond Flour stands out rather than blending in.
Community Market CA merchandises 114 of the 121 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin almond flour shelf as a point of difference.
The full runway
Every category Cadia plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Cadia’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 105
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
