Good & Gather at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 492 SKUs across 202 categories. The growth is depth and breadth: 1 category to widen, replicated across all 6 stores.
Lead with Honeycrisp Organic Apples in Honeycrisp Apples.
Target stocks honeycrisp apples thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Target carries potato chips in real depth, 141 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is honeycrisp apples: Target stocks only 1 there, so Good & Gather Honeycrisp Organic Apples stands out rather than blending in. Lead with the honeycrisp apples, and position the potato chips as a finishing or gift item.
Target merchandises 202 of the 202 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 25/100.
enters a thin honeycrisp apples shelf as a point of difference.
The full runway · across 6 stores
Every category Good & Gather plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Good & Gather’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 492
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
