Reading the shelf…
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 130 SKUs across 68 categories. The growth is depth and breadth: , replicated across all 6 stores.
Target merchandises 68 of the 68 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 20/100.
maps onto categories the store already runs.
Every category Market Pantry plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (8/8 SKUs).
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
Fully stocked here (6/6 SKUs).
Fully stocked here (5/5 SKUs).
Fully stocked here (4/4 SKUs).
Fully stocked here (4/4 SKUs).
Fully stocked here (4/4 SKUs).
Fully stocked here (4/4 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
+ 44 more categories (mostly fully stocked or too thin to matter).