Monte Pollino at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Monte Pollino is a brand that specializes in Italian and Mediterranean-inspired grocery products, including sauces, cookies, and other specialty goods.
It’s already on the shelf here, with 10 SKUs across 8 categories. The growth is depth and breadth: 5 categories to widen and 11 new doors to enter, replicated across all 2 stores.
Lead with Green Stuffed Olives in Olives.
Pacific Market stocks olives thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Pacific Market carries olive oils in real depth, 63 SKUs against a fleet median of 31, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is olives: Pacific Market stocks only 3 there, so Monte Pollino Green Stuffed Olives stands out rather than blending in. Lead with the olives, and position the olive oils as a finishing or gift item.
Pacific Market merchandises 20 of the 24 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin olives shelf as a point of difference.
The full runway · across 2 stores
Every category Monte Pollino plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
What to bring to expand
Monte Pollino’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
