Patagonia Provisions at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Patagonia Provisions is a grocery brand focused on providing delicious and responsibly sourced food products.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 17 new doors to enter.
Lead with Spanish White Anchovies, Roasted Garlic in Canned Anchovies.
United Markets stocks canned anchovies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
United Markets carries crackers in real depth, 224 SKUs against a fleet median of 85, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is canned anchovies: United Markets stocks only 4 there, so Patagonia Provisions Spanish White Anchovies, Roasted Garlic stands out rather than blending in. Lead with the canned anchovies, and position the crackers as a finishing or gift item.
United Markets merchandises 21 of the 22 categories the brand sells.
keto, non-gmo, organic against the store's assortment lean.
an established national brand with proven demand.
enters a thin canned anchovies shelf as a point of difference.
The full runway
Every category Patagonia Provisions plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in canned anchovies. Each dot is a product on the shelf, by its cost per oz (hover for which). Patagonia Provisions (orange) sits above the shelf.
What to bring to expand
Patagonia Provisions’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
