Patagonia Provisions at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Patagonia Provisions is a grocery brand focused on providing delicious and responsibly sourced food products.
It’s already on the shelf here, with 10 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 15 new doors to enter, replicated across all 3 stores.
Lead with Lemon Herb Mussels in Other Canned Seafood.
Woodlands stocks other canned seafood thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is other canned seafood: Woodlands stocks only 6 there, so Patagonia Provisions Lemon Herb Mussels stands out rather than blending in.
Woodlands merchandises 21 of the 22 categories the brand sells.
keto, non-gmo, organic against the store's assortment lean.
an established national brand with proven demand.
enters a thin other canned seafood shelf as a point of difference.
The full runway · across 3 stores
Every category Patagonia Provisions plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in other canned seafood. Each dot is a product on the shelf, by its cost per oz (hover for which). Patagonia Provisions (orange) sits below the shelf.
What to bring to expand
Patagonia Provisions’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
