Reading the shelf…
Mollie Stone's Markets is a specialty independent running 3 Bay Area stores, mid-size at about 10,122 sq ft each, indexing high on established names versus other Bay Area grocers.
SunRidge Farms is a family-owned manufacturer and distributor of certified organic and natural foods, established in 1982 and based in Royal Oaks, California.
It’s already on the shelf here, with 66 SKUs across 32 categories. The growth is depth and breadth: 23 categories to widen and 14 new doors to enter, replicated across all 3 stores.
Lead with Sweet Cherries in Dried Cherries.
Mollie Stone's Markets stocks dried cherries thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Mollie Stone's Markets carries chocolate candies in real depth, 417 SKUs against a fleet median of 159, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dried cherries: Mollie Stone's Markets stocks only 2 there, so SunRidge Farms Sweet Cherries stands out rather than blending in. Lead with the dried cherries, and position the chocolate candies as a finishing or gift item.
Mollie Stone's Markets merchandises 46 of the 47 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin dried cherries shelf as a point of difference.
Every category Sunridge Farms plays in across the Bay Area grocers we track, and where it stands at Mollie Stone's Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Sunridge Farms’ SKUs Mollie Stone's Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Mollie Stone's Markets typically sources products through a direct relationship with vendors, focusing on quality and local offerings. To get your product on their shelves, the realistic first step is to submit your product through their dedicated vendor/supplier submission form. This approach allows you to present your product directly to their buyers, who are looking for high-quality, unique items that align with their commitment to local and specialty foods. Mollie Stone's values products that enhance their assortment, particularly those that cater to health-conscious consumers and reflect current food trends. Ensure your product stands out by highlighting its unique qualities and how it fits into their existing offerings.
Vendor submission page ↗Presence and depth are measured from Mollie Stone's Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mollie Stone's Markets profile →
On shelf here, but only 7 of 13 SKUs. Room to widen the line.
On shelf here, but only 5 of 17 SKUs. Room to widen the line.
On shelf here, but only 3 of 8 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 9 SKUs. Room to widen the line.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 9 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
+ 23 more categories (mostly fully stocked or too thin to matter).

6 named buyer contacts (Owner, Store Manager) are on file. Direct contacts are reserved for verified brand partners.