Woodstock at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Woodstock is a natural and organic food brand that has been providing a variety of products for over 35 years.
It’s already on the shelf here, with 22 SKUs across 14 categories. The growth is depth and breadth: 9 categories to widen and 20 new doors to enter.
Lead with Organic Cut Spinach in Frozen Spinach.
Community Market CA stocks frozen spinach thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen spinach: Community Market CA stocks only 1 there, so WOODSTOCK Organic Cut Spinach stands out rather than blending in.
Community Market CA merchandises 55 of the 70 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin frozen spinach shelf as a point of difference.
The full runway
Every category Woodstock plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Woodstock’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
