Woodstock at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Woodstock is a natural and organic food brand that has been providing a variety of products for over 35 years.
It’s already on the shelf here, with 15 SKUs across 10 categories. The growth is depth and breadth: 2 categories to widen and 19 new doors to enter.
Lead with Organic Whole Strawberries in Frozen Strawberries.
Falletti Foods stocks frozen strawberries thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen strawberries: Falletti Foods stocks only 1 there, so WOODSTOCK Organic Whole Strawberries stands out rather than blending in.
Falletti Foods merchandises 41 of the 70 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin frozen strawberries shelf as a point of difference.
The full runway
Every category Woodstock plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Woodstock’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
