Woodstock at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Woodstock is a natural and organic food brand that has been providing a variety of products for over 35 years.
It’s already on the shelf here, with 11 SKUs across 9 categories. The growth is depth and breadth: 7 categories to widen and 26 new doors to enter, replicated across all 2 stores.
Lead with Non-GMO Sliced Okra in Other Frozen Vegetables.
Pacific Market stocks other frozen vegetables thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is other frozen vegetables: Pacific Market stocks only 4 there, so WOODSTOCK Non-GMO Sliced Okra stands out rather than blending in.
Pacific Market merchandises 48 of the 70 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin other frozen vegetables shelf as a point of difference.
The full runway · across 2 stores
Every category Woodstock plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
What to bring to expand
Woodstock’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
