Berkeley Bowl vs Boar's Head · Bay Area shelf head-to-head
Berkeley Bowl and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head is in more Bay Area grocersBerkeley Bowl fields the deeper lineupBoar's Head sits further up the premium end
Berkeley Bowl
Boar's Head
54
brand power
58
335
products
173
53
categories
20
3
grocers
10
52.2¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berkeley Bowl▭ Boar's Head
Distribution · 30% of score13·42
B
exclusive to Berkeley Bowl·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berkeley Bowl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Berkeley Bowl · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berkeley Bowl · Boar's Head
