Niman Ranch vs Boar's Head · Bay Area shelf head-to-head
Niman Ranch and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersBoar's Head fields the deeper lineup
Niman Ranch
Boar's Head
63
brand power
58
58
products
173
11
categories
20
30
subcategories
49
17
grocers
10
$1.25
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Niman Ranch▭ Boar's Head
Distribution · 30% of score71·42
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Niman Ranch · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Niman Ranch · Boar's Head
