Clover Sonoma at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Clover Sonoma is a family-owned dairy company based in Petaluma, California, known for its organic and conventional dairy products.
It’s already on the shelf here, with 84 SKUs across 22 categories. The growth is depth and breadth: 11 categories to widen and 1 new door to enter.
Lead with Heavy Whipping Cream in Heavy Whipping Cream.
United Markets stocks heavy whipping cream thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
United Markets carries ice cream in real depth, 309 SKUs against a fleet median of 130, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is heavy whipping cream: United Markets stocks only 5 there, so Clover Sonoma Heavy Whipping Cream stands out rather than blending in. Lead with the heavy whipping cream, and position the ice cream as a finishing or gift item.
United Markets merchandises 23 of the 23 categories the brand sells.
free-range, grass-fed, non-gmo against the store's assortment lean.
brand excitement 50/100.
enters a thin heavy whipping cream shelf as a point of difference.
The full runway
Every category Clover Sonoma plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 18 of 29 SKUs. Room to widen the line.
On shelf here, but only 15 of 17 SKUs. Room to widen the line.
How it prices
Where it would price in heavy whipping cream. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Clover Sonoma (orange) sits above the shelf.
What to bring to expand
Clover Sonoma’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 84
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
