Reading the shelf…

Shelf playbook

Lucerne at Berkeley Bowl

Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.

Lucerne is a grocery brand specializing in cheese products. The brand offers a variety of cheese options, including finely shredded cheese blends and cheese party trays, catering to both…

Lucerne isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 28 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%97

Berkeley Bowl merchandises 29 of the 30 categories the brand sells.

Values match · 25%92

cage-free against the store's assortment lean.

Brand pull · 25%20

brand excitement 20/100.

White space · 15%30

the categories it plays in are already deep here.

The full runway · across 2 stores

Every category Lucerne plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

CheddarEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 78 SKUs (fleet median 31)Lucerne here 0/23

up against: cabot 16, tillamook 12, berkeley bowl 7, organic valley® 6, clover sonoma 5

Cheese BlendEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Lucerne’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Lucerne Fine Cut Mexican Style 4 Cheese Blend

$2.99$0.38/ozat 2 grocers

Lucerne Fine Cut Triple Cheddar Cheese

$2.99$0.37/ozat 2 grocers

Lucerne Finely Shredded Cheese, 4 Cheese Blend, Mexican Style, Family Size

$11.99

Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →

Berkeley Bowl depth 9 SKUs (fleet median 6)

Plain MilkEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 45 SKUs (fleet median 22)Lucerne here 0/12

up against: clover sonoma 16, meyenberg 4, a2 milk 3, horizon organic 3, straus family creamery 3

Whole EggsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 36 SKUs (fleet median 14)Lucerne here 0/8

up against: vital farms 6, berkeley bowl 4, clover sonoma 4, judy's family farm 4, uncle eddie's 4

MozzarellaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 29 SKUs (fleet median 10)Lucerne here 0/8

up against: belfiore cheese 7, belgioioso 3, berkeley bowl 3, buf 2, clover sonoma 2

Liquid EggsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 7 SKUs (fleet median 2)Lucerne here 0/8

up against: chino valley ranchers 2, egg beaters 2, nulaid 2, nulaid reddiegg 1

String and Stick CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 10 SKUs (fleet median 5)Lucerne here 0/6

up against: galbani 4, cabot 2, horizon organic 1, karoun 1, kerrygold 1

Pepperjack CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 12 SKUs (fleet median 5)Lucerne here 0/6

up against: cabot 2, rumiano cheese company 2, sierra nevada cheese co. 2, tillamook 2, berkeley bowl 1

ParmesanEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 11 SKUs (fleet median 8)Lucerne here 0/5

up against: berkeley bowl 3, mama francesca 2, marin french cheese co. 2, belgioioso 1, gopal’s healthfoods power wraps 1

Monterey JackEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 9 SKUs (fleet median 3)Lucerne here 0/5

up against: sierra nevada cheese co. 3, rumiano cheese company 2, berkeley bowl 1, organic valley® 1, spring hill jersey cheese 1

Lactose-Free MilkEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 14 SKUs (fleet median 5)Lucerne here 0/5

up against: lactaid 7, organic valley® 4, clover sonoma 3

RicottaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 8 SKUs (fleet median 3)Lucerne here 0/4

up against: calabro cheese 2, belfiore cheese 1, belgioioso 1, bellwether farms 1, monte pollino 1

Salted ButterEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 31 SKUs (fleet median 9)Lucerne here 0/4

up against: isigny ste mère 4, clover sonoma 2, kerrygold 2, sierra nevada cheese co. 2, celebrity 1

Half & HalfEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 14 SKUs (fleet median 6)Lucerne here 0/3

up against: clover sonoma 3, organic valley® 3, clover farms 2, a2 milk 1, alexandre family farm 1

Cream CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 34 SKUs (fleet median 11.5)Lucerne here 0/3

up against: philadelphia 8, le gall 3, tillamook 3, clover sonoma 2, daiya 2

Swiss CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 4 SKUs (fleet median 3)Lucerne here 0/3

up against: berkeley bowl 1, finlandia 1, organic valley® 1, tillamook 1

ButtermilkEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 5 SKUs (fleet median 2)Lucerne here 0/2

up against: clover farms 2, kalona supernatural 2, organic valley® 1

Chocolate MilkEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 17 SKUs (fleet median 5)Lucerne here 0/2

up against: clover sonoma 4, horizon organic 3, rosa brothers milk co. 3, alexandre family farm 1, clover farms 1

Heavy Whipping CreamEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 7 SKUs (fleet median 4)Lucerne here 0/2

up against: clover sonoma 4, alexandre family farm 1, califia farms 1, straus family creamery 1

Unsalted ButterEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 26 SKUs (fleet median 8)Lucerne here 0/2

up against: clover sonoma 3, isigny ste mère 3, kerrygold 2, plugra 2, sierra nevada cheese co. 2

Whipped CreamEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 4 SKUs (fleet median 2)Lucerne here 0/2

up against: clover sonoma 2, clover farms 1, isigny ste mère 1

ProvoloneEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 4 SKUs (fleet median 2)Lucerne here 0/1

up against: berkeley bowl 1, clover sonoma 1, organic valley® 1, red apple cheese 1

MuensterEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 3 SKUs (fleet median 2)Lucerne here 0/1

up against: finlandia 1, organic valley® 1, red apple cheese 1

Strawberry MilkEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 4 SKUs (fleet median 1.5)Lucerne here 0/1

up against: rosa brothers milk co. 2, horizon organic 1, mooala 1

+ 6 more categories (mostly fully stocked or too thin to matter).