Reading the shelf…

Shelf playbook

Lucerne at United Markets

United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.

Lucerne is a grocery brand specializing in cheese products. The brand offers a variety of cheese options, including finely shredded cheese blends and cheese party trays, catering to both…

Lucerne isn’t on United Markets’ shelf yet. The opening: 27 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%97

United Markets merchandises 29 of the 30 categories the brand sells.

Values match · 25%35

cage-free against the store's assortment lean.

Brand pull · 25%20

brand excitement 20/100.

White space · 15%30

the categories it plays in are already deep here.

The full runway

Every category Lucerne plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

CheddarEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 65 SKUs (fleet median 31)Lucerne here 0/23

up against: tillamook 13, cabot 8, clover sonoma 5, petaluma creamery 4, cracking good! cheese co. 3

Cheese BlendEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Lucerne’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Lucerne Fine Cut Mexican Style 4 Cheese Blend

$2.99$0.38/ozat 2 grocers

Lucerne Fine Cut Triple Cheddar Cheese

$2.99$0.37/ozat 2 grocers

Lucerne Finely Shredded Cheese, 4 Cheese Blend, Mexican Style, Family Size

$11.99

Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →

United Markets depth 20 SKUs (fleet median 6)

Plain MilkEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 34 SKUs (fleet median 22)Lucerne here 0/12

up against: clover sonoma 18, checkerbloom farms 4, clover farms 3, straus family creamery 3, meyenberg 2

Whole EggsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 14 SKUs (fleet median 14)Lucerne here 0/8

up against: petaluma farms 4, judy's family farm 3, rock island 3, vital farms 3, nicasio valley farm 1

MozzarellaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 30 SKUs (fleet median 10)Lucerne here 0/8

up against: galbani 7, belgioioso 5, belfiore cheese 4, clover sonoma 2, essential everyday 2

Liquid EggsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 2)Lucerne here 0/8

up against: bob evans farms 2, egg beaters 1

String and Stick CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 8 SKUs (fleet median 5)Lucerne here 0/6

up against: galbani 4, organic valley® 2, tillamook 2

Pepperjack CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 14 SKUs (fleet median 5)Lucerne here 0/6

up against: rumiano cheese company 3, hoffman’s 2, tillamook 2, cabot 1, clover sonoma 1

ParmesanEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 14 SKUs (fleet median 8)Lucerne here 0/5

up against: marin french cheese co. 4, belgioioso 3, kraft 3, stella 2, bertagni 1882 spa 1

Monterey JackEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 9 SKUs (fleet median 3)Lucerne here 0/5

up against: sierra nevada cheese co. 4, rumiano cheese company 3, clover sonoma 1, petaluma creamery 1

Lactose-Free MilkEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 14 SKUs (fleet median 5)Lucerne here 0/5

up against: lactaid 6, clover sonoma 3, fairlife 3, organic valley® 2

RicottaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 5 SKUs (fleet median 3)Lucerne here 0/4

up against: galbani 3, belgioioso 1, bellwether farms 1

Salted ButterEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 18 SKUs (fleet median 9)Lucerne here 0/4

up against: challenge 3, clover sonoma 2, clover farms 1, danish creamery 1, frentel 1

Half & HalfEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 7 SKUs (fleet median 6)Lucerne here 0/3

up against: clover farms 2, clover sonoma 2, land o lakes 1, ripple 1, straus family creamery 1

Cream CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 25 SKUs (fleet median 11.5)Lucerne here 0/3

up against: philadelphia 11, essential everyday 4, clover sonoma 3, green valley creamery 2, best yet 1

Swiss CheeseEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 6 SKUs (fleet median 3)Lucerne here 0/3

up against: california premium 1, clover sonoma 1, marin cheese 1, organic valley® 1, tillamook 1

ButtermilkEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 2)Lucerne here 0/2

up against: clover farms 2, kalona supernatural 1

Chocolate MilkEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 11 SKUs (fleet median 5)Lucerne here 0/2

up against: clover sonoma 5, alexandre family farm 1, clover farms 1, fairlife 1, rosa brothers milk co. 1

Heavy Whipping CreamEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 5 SKUs (fleet median 4)Lucerne here 0/2

up against: clover sonoma 3, califia farms 1, straus family creamery 1

Unsalted ButterEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 12 SKUs (fleet median 8)Lucerne here 0/2

up against: challenge 2, clover sonoma 2, clover farms 1, kerrygold 1, nancy's 1

Whipped CreamEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 7 SKUs (fleet median 2)Lucerne here 0/2

up against: reddi-wip 3, clover sonoma 2, cabot 1, clover farms 1

ProvoloneEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 5 SKUs (fleet median 2)Lucerne here 0/1

up against: kraft 2, clover sonoma 1, marin cheese 1, rumiano cheese company 1

MuensterEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 2)Lucerne here 0/1

up against: marin cheese 1, rumiano cheese company 1, united market 1

GoudaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 4)Lucerne here 0/1

up against: boar's head 1, point reyes farmstead cheese company 1, president’s choice 1

+ 6 more categories (mostly fully stocked or too thin to matter).