Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Pacific Foods is a U.S.-based brand founded in 1987, specializing in organic and natural food products.
It’s already on the shelf here, with 21 SKUs across 9 categories. The growth is depth and breadth: 7 categories to widen and 6 new doors to enter, replicated across all 3 stores.
Lead with Low Sodium Organic Beef Broth in Beef Broth.
Woodlands stocks beef broth thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is beef broth: Woodlands stocks only 4 there, so Pacific Foods Low Sodium Organic Beef Broth stands out rather than blending in.
Woodlands merchandises 18 of the 21 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 44/100.
enters a thin beef broth shelf as a point of difference.
Every category Pacific Foods plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 38 SKUs. Room to widen the line.
On shelf here, but only 4 of 12 SKUs. Room to widen the line.
Pacific Foods’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (2/2 SKUs).
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.

5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.