Rustichella D'abruzzo at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Rustichella d'Abruzzo is an esteemed Italian pasta manufacturer founded in 1924, known for its artisanal production methods that include using bronze dies and slow drying techniques.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 17 new doors to enter, replicated across all 2 stores.
Lead with Lasagne in Lasagna Pasta.
Pacific Market stocks lasagna pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is lasagna pasta: Pacific Market stocks only 5 there, so Rustichella D'abruzzo Lasagne stands out rather than blending in.
Pacific Market merchandises 19 of the 23 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 62/100.
enters a thin lasagna pasta shelf as a point of difference.
The full runway · across 2 stores
Every category Rustichella D'abruzzo plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Rustichella D'abruzzo’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
