Reading the shelf…

Shelf playbook

Signature Farms at Berkeley Bowl

Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.

Signature Farms is a grocery brand specializing in a variety of nuts and candy products.

Signature Farms isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 25 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%81

Berkeley Bowl merchandises 26 of the 32 categories the brand sells.

Values match · 25%45

no strong clean/diet signal either way.

Brand pull · 25%20

brand excitement 20/100.

White space · 15%30

the categories it plays in are already deep here.

The full runway · across 2 stores

Every category Signature Farms plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Trail MixEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 17 SKUs (fleet median 7)Signature Farms here 0/8

up against: chuza 3, blue stripes 2, prana 2, sunridge farms 2, daily crunch snacks 1

AlmondsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Signature Farms’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Signature Farms Gummy Worms, Sour, Neon

$6.99$0.54/ozat 4 grocers

Signature Farms Peach Rings, Gummy

$6.09$0.55/ozat 4 grocers

Signature Farms Pretzels, Covered, Yogurt Flavored

$6.09$1.01/oz

Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →

Berkeley Bowl depth 20 SKUs (fleet median 13)

Signature Farms here 0/5

Gummy CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 36 SKUs (fleet median 25)Signature Farms here 0/5

up against: surf sweets 3, vegobears 3, blue stripes 2, haribo 2, joyride 2

Chocolate Covered NutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 9 SKUs (fleet median 7)Signature Farms here 0/3

up against: skinnydipped 3, charles chocolates 1, date better snacks 1, feve 1, l'amourette 1

Sour CandyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 18 SKUs (fleet median 10)Signature Farms here 0/3

up against: smartsweets 3, darrell lea 2, rotten 2, zweet 2, annie's 1

CashewsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 8 SKUs (fleet median 5)Signature Farms here 0/3

up against: sahale snacks 2, mavuno harvest 1, pf snacks 1, planters 1, tosi 1

Other SnacksEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 38 SKUs (fleet median 12.5)Signature Farms here 0/2

up against: ashapops 4, biena 3, rivalz stuffed snacks 3, seapoint farms 3, the only bean 3

Dried ApricotsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 4 SKUs (fleet median 2)Signature Farms here 0/2

up against: delightfully turkish 1, made in nature 1, sunny fruit 1, woodstock 1

Sunflower SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 9 SKUs (fleet median 4)Signature Farms here 0/2

up against: gopal’s healthfoods power wraps 3, go raw 2, botanical interests 1, david 1, south forty snacks 1

Lime JuiceEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 11 SKUs (fleet median 3)Signature Farms here 0/2

up against: lakewood organic 2, voila 2, ingrilli 1, italian volcano 1, nellie & joe's 1

Lemon JuiceEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 9 SKUs (fleet median 3)Signature Farms here 0/2

up against: italian volcano 2, lakewood organic 2, santa cruz organic 2, ingrilli 1, realemon 1

Ginger CandyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 8 SKUs (fleet median 4)Signature Farms here 0/1

up against: chimes gourmet ginger chews 3, prince of peace 2, the ginger people 2, reed’s 1

WalnutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 6 SKUs (fleet median 4.5)Signature Farms here 0/1

up against: sunridge farms 2, arroyo seco 1, lark ellen farm 1, mitica 1, sante 1

Mixed NutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 4 SKUs (fleet median 4)Signature Farms here 0/1

up against: sahale snacks 2, bhuja 1, planters 1

PeanutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 9 SKUs (fleet median 9)Signature Farms here 0/1

up against: planters 4, cb's nuts 2, feridies 2, 50 hertz 1

PecansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 7 SKUs (fleet median 3.5)Signature Farms here 0/1

up against: evie's 4, mitica 1, sahale snacks 1, sunridge farms 1

PretzelsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 47 SKUs (fleet median 16)Signature Farms here 0/1

up against: snyder's of hanover 15, snack factory 6, unique snacks 4, dot's 3, field day 3

SpinachEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 4 SKUs (fleet median 2)Signature Farms here 0/1

up against: organic girl 3, earthbound farm 1

Sweet Mini Bell PeppersEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 11 SKUs (fleet median 2)Signature Farms here 0/1

up against: nature fresh farms 2, sunset brands 2, delcabo 1, divine flavor 1, irigoyen farms 1

Baby Bella MushroomsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 4 SKUs (fleet median 2.5)Signature Farms here 0/1

up against: champ's 1, guan's mushroom 1, premier mushrooms 1, rakhara 1

Cherry TomatoesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 12 SKUs (fleet median 3)Signature Farms here 0/1

up against: sunset brands 4, wholesum 3, nature fresh farms 2, good & gather 1, village farms 1

Chocolate Covered Dried FruitEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 9 SKUs (fleet median 3)Signature Farms here 0/1

up against: mavuno harvest 3, tru fru 2, barnana 1, date better snacks 1, nutty dates 1

Deli HamEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 25 SKUs (fleet median 8)Signature Farms here 0/1

up against: dietz & watson 4, fermín 4, monte nevado 4, applegate 3, columbus 2

Dried MangoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Berkeley Bowl depth 12 SKUs (fleet median 5)Signature Farms here 0/1

up against: mavuno harvest 2, chuza 1, heirloom hills 1, international harvest 1, made in nature 1

+ 8 more categories (mostly fully stocked or too thin to matter).