Signature Farms at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Signature Farms is a grocery brand specializing in a variety of nuts and candy products.
It’s already on the shelf here, with 16 SKUs across 10 categories. The growth is depth and breadth: 5 categories to widen and 10 new doors to enter, replicated across all 3 stores.
Lead with Cashews, Raw, Whole in Cashews.
Woodlands stocks cashews thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is cashews: Woodlands stocks only 10 there, so Signature Farms Cashews, Raw, Whole stands out rather than blending in.
Woodlands merchandises 28 of the 32 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 20/100.
enters a thin cashews shelf as a point of difference.
The full runway · across 3 stores
Every category Signature Farms plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in cashews. Each dot is a product on the shelf, by its cost per oz (hover for which). Signature Farms (orange) sits in line with the shelf.
What to bring to expand
Signature Farms’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
