Mccormick vs Oaktown Spice Shop · Bay Area shelf head-to-head
Mccormick and Oaktown Spice Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupOaktown Spice Shop sits further up the premium end
Mccormick
Oaktown Spice Shop
66
brand power
45
209
products
39
16
categories
6
60
subcategories
22
13
grocers
2
$3.65
price per oz
$7.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Oaktown Spice Shop
Distribution · 30% of score54·8
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices106 vs 23 SKUs
8% of shelf
only Oaktown Spice Shop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Oaktown Spice Shop
