Oaktown Spice Shop vs Mccormick · Bay Area shelf head-to-head
Oaktown Spice Shop and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupOaktown Spice Shop sits further up the premium end
Oaktown Spice Shop
Mccormick
45
brand power
66
39
products
209
6
categories
16
22
subcategories
60
2
grocers
13
$7.31
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oaktown Spice Shop▭ Mccormick
Distribution · 30% of score8·54
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices23 vs 106 SKUs
2% of shelf
only Oaktown Spice Shop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oaktown Spice Shop · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oaktown Spice Shop · Mccormick
