Primal Kitchen vs Stonewall Kitchen · Bay Area shelf head-to-head
Primal Kitchen and Stonewall Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersStonewall Kitchen fields the deeper lineupStonewall Kitchen sits further up the premium end
Primal Kitchen
Stonewall Kitchen
63
brand power
53
85
products
178
6
categories
25
31
subcategories
42
19
grocers
6
79.5¢
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primal Kitchen▭ Stonewall Kitchen
Distribution · 30% of score79·25
carried in 19 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Primal Kitchen · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Kitchen · Stonewall Kitchen
