Annie's at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Annie's Homegrown is an American organic food brand founded in 1989, known for its commitment to natural and organic products.
It’s already on the shelf here, with 14 SKUs across 6 categories. The growth is depth and breadth: 6 categories to widen and 16 new doors to enter.
Lead with Organic Macaroni and Classic Cheddar Cheese in Boxed Macaroni And Cheese.
Community Market CA stocks boxed macaroni and cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is boxed macaroni and cheese: Community Market CA stocks only 1 there, so Annie's Organic Macaroni and Classic Cheddar Cheese stands out rather than blending in.
Community Market CA merchandises 28 of the 32 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin boxed macaroni and cheese shelf as a point of difference.
The full runway
Every category Annie's plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 46 SKUs. Room to widen the line.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
What to bring to expand
Annie's’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
