Annie's at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Annie's Homegrown is an American organic food brand founded in 1989, known for its commitment to natural and organic products.
It’s already on the shelf here, with 24 SKUs across 11 categories. The growth is depth and breadth: 8 categories to widen and 16 new doors to enter, replicated across all 3 stores.
Lead with Organic Whole Grain Honey Graham Crackers in Graham Crackers.
Woodlands stocks graham crackers thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is graham crackers: Woodlands stocks only 5 there, so Annie's Organic Whole Grain Honey Graham Crackers stands out rather than blending in.
Woodlands merchandises 31 of the 32 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin graham crackers shelf as a point of difference.
The full runway · across 3 stores
Every category Annie's plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 46 SKUs. Room to widen the line.
On shelf here, but only 4 of 11 SKUs. Room to widen the line.
How it prices
Where it would price in graham crackers. Each dot is a product on the shelf, by its cost per oz (hover for which). Annie's (orange) sits in line with the shelf.
What to bring to expand
Annie's’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
