Cadia at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Cadia is a grocery brand that focuses on natural and organic food products, offering over 280 items across more than 40 categories.
It’s already on the shelf here, with 10 SKUs across 8 categories. The growth is depth and breadth: 4 categories to widen and 74 new doors to enter.
Driver's Market merchandises 114 of the 121 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Cadia plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Cadia’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
