Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Clover Sonoma is a family-owned dairy company based in Petaluma, California, known for its organic and conventional dairy products.
It’s already on the shelf here, with 57 SKUs across 20 categories. The growth is depth and breadth: 13 categories to widen and 1 new door to enter, replicated across all 3 stores.
Woodlands merchandises 23 of the 23 categories the brand sells.
free-range, grass-fed, non-gmo against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Clover Sonoma plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 29 SKUs. Room to widen the line.
On shelf here, but only 9 of 17 SKUs. Room to widen the line.
Clover Sonoma’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
On shelf here, but only 4 of 9 SKUs. Room to widen the line.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.

5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.