Delallo at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
DeLallo is a brand specializing in authentic Italian foods, offering a wide range of products including pastas, sauces, olives, and prepared salads.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 33 new doors to enter.
Falletti Foods merchandises 43 of the 47 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 58/100.
maps onto categories the store already runs.
The full runway
Every category Delallo plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in olive oils. Each dot is a product on the shelf, by its cost per fl oz (hover for which).
What to bring to expand
Delallo’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
