Eden Foods at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Eden Foods is an American company that specializes in organic and natural food products, founded in 1968.
It’s already on the shelf here, with 14 SKUs across 11 categories. The growth is depth and breadth: 5 categories to widen and 14 new doors to enter, replicated across all 2 stores.
Lead with Original Edensoy, organic in Soy Milk.
Pacific Market stocks soy milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is soy milk: Pacific Market stocks only 6 there, so Eden Foods Original Edensoy, organic stands out rather than blending in.
Pacific Market merchandises 32 of the 50 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin soy milk shelf as a point of difference.
The full runway · across 2 stores
Every category Eden Foods plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in soy milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Eden Foods (orange) sits above the shelf.
What to bring to expand
Eden Foods’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
