Reading the shelf…

Shelf playbook

Wild Harvest at Community Market CA

Community Market CA is a independent grocer running 1 Bay Area store.

Wild Harvest is a grocery brand specializing in a range of organic and natural food products.

Wild Harvest isn’t on Community Market CA’s shelf yet. The opening: 25 categories where the shelf is already deep and the brand runs strong elsewhere.

◆ The wedge · where to start

Lead with Kidney Beans, Dark Red, Organic in Canned Kidney Beans.

Community Market CA stocks canned kidney beans thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.

The more differentiated opening is canned kidney beans: Community Market CA stocks only 3 there, so Wild Harvest Kidney Beans, Dark Red, Organic stands out rather than blending in.

opportunity / 100

Category fit · 35%93

Community Market CA merchandises 41 of the 44 categories the brand sells.

Values match · 25%35

non-gmo, organic, vegan against the store's assortment lean.

Brand pull · 25%20

brand excitement 20/100.

White space · 15%100

enters a thin canned kidney beans shelf as a point of difference.

The full runway

Every category Wild Harvest plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Wet Dog FoodEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 10 SKUs (fleet median 18)Wild Harvest here 0/4

up against: birdie & louie 4, portland pet food 3, the honest kitchen 3

Canned Diced TomatoesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 8 SKUs (fleet median 11)Wild Harvest here 0/3

up against:

What to bring to land

Wild Harvest’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Wild Harvest Green Split Peas, Organic

$3.49at 3 grocers

Wild Harvest Dog Food, Grain Free Beef & Vegetable Stew Recipe

$2.59at 2 grocers

Wild Harvest Great Northern Beans, Organic

$3.09$0.21/ozat 2 grocers

Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →

Canned Kidney BeansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 3 SKUs (fleet median 4)Wild Harvest here 0/2

up against: eden foods 2, cadia 1

HoneyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 27 SKUs (fleet median 17)Wild Harvest here 0/2

up against: gipson's golden 4, collett’s humboldt honey 3, humboldt honey 3, colletts humboldt honey 2, lover's lane farm 2

Canned Refried BeansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 5 SKUs (fleet median 8)Wild Harvest here 0/2

up against: amy's kitchen 2, la preferida 2, cadia 1

Peanut ButterEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 11 SKUs (fleet median 15)Wild Harvest here 0/2

up against: once again 4, cadia 2, maranatha 2, justin's 1, pb2 1

White RiceEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 4 SKUs (fleet median 4)Wild Harvest here 0/1

up against: lundberg family farms 2, cadia 1, true origin foods 1

Olive OilsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 15 SKUs (fleet median 31)Wild Harvest here 0/1

up against: california olive ranch 2, sunhawk farms 2, bariani olive oil 1, cadia 1, cobram estate 1

All Purpose FlourEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 5 SKUs (fleet median 7)Wild Harvest here 0/1

up against: bob's red mill 2, cadia 1, jovial 1, king arthur baking company 1

Quick OatsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 9 SKUs (fleet median 16)Wild Harvest here 0/1

up against: nature's path 5, bob's red mill 2, one degree organic foods 1, woodstock 1

Canned ChiliEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 6 SKUs (fleet median 6)Wild Harvest here 0/1

up against: amy's kitchen 4, plantstrong 2

GranolaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 27 SKUs (fleet median 41)Wild Harvest here 0/1

up against: cadia 4, grandy's organics 4, from the fields’ 3, lark ellen farm 3, michele's granola 3

Canned Pinto BeansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 3 SKUs (fleet median 3)Wild Harvest here 0/1

up against: eden foods 2, fillo's 1

PopcornEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 19 SKUs (fleet median 26)Wild Harvest here 0/1

up against: comet corn 6, lesserevil 4, cadia 3, like air 3, living intentions 3

Canned ChickpeasEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 4 SKUs (fleet median 5)Wild Harvest here 0/1

up against: cadia 1, eden foods 1, jovial 1, westbrae natural 1

Canned Black BeansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 6 SKUs (fleet median 6)Wild Harvest here 0/1

up against: cadia 2, eden foods 2, fillo's 1, jovial 1

KetchupEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 6 SKUs (fleet median 6)Wild Harvest here 0/1

up against: cadia 1, organicville 1, portlandia 1, primal kitchen 1, sodus packing corporation 1

Vegetable BrothEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 8 SKUs (fleet median 8)Wild Harvest here 0/1

up against: pacific foods 3, cadia 2, kettle & fire 2, imagine 1

Canned Tomato SauceEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 3 SKUs (fleet median 5)Wild Harvest here 0/1

up against: muir glen 2, cadia 1

Brown RiceEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 4 SKUs (fleet median 3.5)Wild Harvest here 0/1

up against: cadia 2, eden foods 1, lundberg family farms 1

Brown SugarsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 3 SKUs (fleet median 9)Wild Harvest here 0/1

up against: big tree farms 1, wholesome 1, woodstock 1

Tomato PasteEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 3 SKUs (fleet median 7)Wild Harvest here 0/1

up against: amore 1, bionaturae 1, cadia 1

Coconut OilEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 7 SKUs (fleet median 4)Wild Harvest here 0/1

up against: artisana 1, cadia 1, dr. bronner's 1, glorybee 1, nutiva 1

OlivesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Community Market CA depth 17 SKUs (fleet median 19.5)Wild Harvest here 0/1

up against: jeff's garden 5, poshi 4, divina 3, santa barbara olive co. 2, gaea 1

+ 20 more categories (mostly fully stocked or too thin to matter).