Essential Everyday vs Cadia · Bay Area shelf head-to-head
Essential Everyday and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia is in more Bay Area grocersEssential Everyday fields the deeper lineup
Essential Everyday
Cadia
58
brand power
57
214
products
194
44
categories
54
8
grocers
10
38.4¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Cadia
Distribution · 30% of score33·42
E
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Tomatoes16 vs 5 SKUs
E
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Essential Everyday · 4
only Cadia · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Cadia
