O Organics vs Essential Everyday · Bay Area shelf head-to-head
O Organics and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday is in more Bay Area grocersO Organics fields the deeper lineup
O Organics
Essential Everyday
57
brand power
58
437
products
214
77
categories
44
79
subcategories
57
6
grocers
8
$2.53
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O Organics▭ Essential Everyday
Distribution · 30% of score25·33
O
E
exclusive to Andronico's Community Markets·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O Organics
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only O Organics · 3
only Essential Everyday · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O Organics · Essential Everyday
