Reading the shelf…

Shelf playbook

Cucina & Amore at Driver's Market

Driver's Market is a independent grocer running 1 Bay Area store.

Cucina & Amore is a grocery brand specializing in sauces and canned vegetables.

Cucina & Amore isn’t on Driver's Market’s shelf yet. The opening: 20 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%96

Driver's Market merchandises 27 of the 28 categories the brand sells.

Values match · 25%35

non-gmo, organic, vegan against the store's assortment lean.

Brand pull · 25%45

brand excitement 45/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Cucina & Amore plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Packaged CookiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 38 SKUs (fleet median 67)Cucina & Amore here 0/4

up against: newman's own 9, alternative baking company, inc. 8, pamela's 4, wholesome 4, jennies 2

Canned ArtichokesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Cucina & Amore’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Cucina & Amore Pesto, Alla Genovese, Basil

$4.99$0.63/ozat 9 grocers

Cucina & Amore Pasta Sauce, Italian, Basilico, Tomato Basil & Garlic

$5.29$0.31/ozat 6 grocers

Cucina & Amore Pesto, Artichoke Lemon

$4.99

Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →

Driver's Market depth 4 SKUs (fleet median 4)Cucina & Amore here 0/4

up against: asaro 1, giuliano 1, native forest 1

PestoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 6 SKUs (fleet median 9)Cucina & Amore here 0/4

up against: seggiano 2, nonna lena's 1, ranise 1, rustichella d'abruzzo 1, the pasta shop 1

Tomato Based SaucesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 33 SKUs (fleet median 44)Cucina & Amore here 0/4

up against: field day 8, italian harvest 5, organico bello 4, rao's 3, rustichella d'abruzzo 3

Olive OilsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 35 SKUs (fleet median 31)Cucina & Amore here 0/2

up against: canaan fair trade 5, molino di borgo san dalmazzo 2, regalis 2, séka hills 2, bariani olive oil 1

Elbow PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 3 SKUs (fleet median 4)Cucina & Amore here 0/1

up against: delallo 1, marella 1, rustichella d'abruzzo 1

Fruit PreservesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 10 SKUs (fleet median 11.5)Cucina & Amore here 0/1

up against: american spoon 3, casablanca market 1, field day 1, hurley farms 1, italian harvest 1

Fusilli PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 6 SKUs (fleet median 6.5)Cucina & Amore here 0/1

up against: antico pastificio morelli 1860 pasta al germe di grano 1, bionaturae 1, community grains 1, edison grain 1, italian harvest 1

Gnocchi PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 3 SKUs (fleet median 4.5)Cucina & Amore here 0/1

up against: delallo 2, mamma emma 1

Balsamic VinegarEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 6 SKUs (fleet median 10)Cucina & Amore here 0/1

up against: napa valley naturals 2, acetaia leonardi 1, alessi 1, bariani olive oil 1

OlivesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 20 SKUs (fleet median 19.5)Cucina & Amore here 0/1

up against: santa barbara olive co. 4, divina 3, asaro 2, iliada 2, aceitunas losada 1

Other Buns and RollsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 5 SKUs (fleet median 6)Cucina & Amore here 0/1

up against: new bread 3, pretzilla 1, starter bakery 1

Other Deli Meals and SidesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 8 SKUs (fleet median 9.5)Cucina & Amore here 0/1

up against: oyna natural foods 5, campo d'oro 1, lola's spanish cuisine 1, saltroot bakery 1

Penne PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 8 SKUs (fleet median 8)Cucina & Amore here 0/1

up against: bionaturae 3, edison grain 2, explore cuisine 1, rustichella d'abruzzo 1, tinkyada 1

Seed OilEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 4 SKUs (fleet median 3)Cucina & Amore here 0/1

up against: la tourangelle 2, spectrum 1, yandilla mustard seed oil pty. ltd. 1

Shaped PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 4 SKUs (fleet median 3)Cucina & Amore here 0/1

up against: marella 3, lettieri & co. 1

Spaghetti PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 13 SKUs (fleet median 13)Cucina & Amore here 0/1

up against: bionaturae 2, delallo 2, rustichella d'abruzzo 2, ancient harvest 1, edison grain 1

Sun Dried TomatoesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 3 SKUs (fleet median 3)Cucina & Amore here 0/1

up against: mediterranean organic 1, paradiso dei golosi 1, rogers collection 1

Linguine PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 5 SKUs (fleet median 5)Cucina & Amore here 0/1

up against: morelli 3, field day 1, rustichella d'abruzzo 1

Boxed Grain Meal & SidesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Driver's Market depth 3 SKUs (fleet median 14)Cucina & Amore here 0/1

up against: patagonia provisions 2, tasty bite 1

Canned Hearts of PalmThin shelf

The store barely carries this category, so it is a hard sell.

Driver's Market depth 1 SKUs (fleet median 1)Cucina & Amore here 0/2

up against: native forest 1

Farfalle PastaThin shelf

The store barely carries this category, so it is a hard sell.

Driver's Market depth 1 SKUs (fleet median 3)Cucina & Amore here 0/1

up against: rustichella d'abruzzo 1

Fresh Spinach Artichoke DipThin shelf

The store barely carries this category, so it is a hard sell.

Driver's Market depth 2 SKUs (fleet median 3)Cucina & Amore here 0/1

up against: hope foods 1, mt vikos 1

Rigatoni PastaThin shelf

The store barely carries this category, so it is a hard sell.

Driver's Market depth 1 SKUs (fleet median 5)Cucina & Amore here 0/1

up against: bionaturae 1

+ 4 more categories (mostly fully stocked or too thin to matter).