Cucina & Amore at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Cucina & Amore is a grocery brand specializing in sauces and canned vegetables.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 18 new doors to enter.
Lead with Pesto, Artichoke Lemon in Pesto.
Fairfax Market stocks pesto thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is pesto: Fairfax Market stocks only 10 there, so Cucina & Amore Pesto, Artichoke Lemon stands out rather than blending in.
Fairfax Market merchandises 26 of the 28 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 45/100.
enters a thin pesto shelf as a point of difference.
The full runway
Every category Cucina & Amore plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in pesto. Each dot is a product on the shelf, by its cost per oz (hover for which). Cucina & Amore (orange) sits below the shelf.
What to bring to expand
Cucina & Amore’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
