De Cecco at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
De Cecco is a prestigious Italian brand established in 1886, known for its high-quality pasta and related food products.
It’s already on the shelf here, with 19 SKUs across 15 categories. The growth is depth and breadth: 10 categories to widen and 6 new doors to enter, replicated across all 2 stores.
Lead with Angel Hair Nests in Angel Hair Pasta.
Pacific Market stocks angel hair pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Pacific Market carries olive oils in real depth, 63 SKUs against a fleet median of 31, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is angel hair pasta: Pacific Market stocks only 4 there, so De Cecco Angel Hair Nests stands out rather than blending in. Lead with the angel hair pasta, and position the olive oils as a finishing or gift item.
Pacific Market merchandises 23 of the 25 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin angel hair pasta shelf as a point of difference.
The full runway · across 2 stores
Every category De Cecco plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 8 SKUs. Room to widen the line.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
What to bring to expand
De Cecco’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
