Field Day at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Field Day is a brand dedicated to providing a variety of organic and natural grocery products, emphasizing quality and sustainability.
Field Day isn’t on Community Market CA’s shelf yet. The opening: 46 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Kidney Beans, Organic, Dark Red in Canned Kidney Beans.
Community Market CA stocks canned kidney beans thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is canned kidney beans: Community Market CA stocks only 3 there, so FIELD DAY Kidney Beans, Organic, Dark Red stands out rather than blending in.
Community Market CA merchandises 65 of the 71 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin canned kidney beans shelf as a point of difference.
The full runway
Every category Field Day plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Field Day’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
