Pacific Foods at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Pacific Foods is a U.S.-based brand founded in 1987, specializing in organic and natural food products.
It’s already on the shelf here, with 19 SKUs across 7 categories. The growth is depth and breadth: 6 categories to widen and 10 new doors to enter.
Lead with Low Sodium Organic Beef Broth in Beef Broth.
United Markets stocks beef broth thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries canned soup in real depth, 149 SKUs against a fleet median of 44, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is beef broth: United Markets stocks only 11 there, so Pacific Foods Low Sodium Organic Beef Broth stands out rather than blending in. Lead with the beef broth, and position the canned soup as a finishing or gift item.
United Markets merchandises 19 of the 21 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 44/100.
enters a thin beef broth shelf as a point of difference.
The full runway
Every category Pacific Foods plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 38 SKUs. Room to widen the line.
On shelf here, but only 4 of 12 SKUs. Room to widen the line.
How it prices
Where it would price in beef broth. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Pacific Foods’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
