Reading the shelf…

Shelf playbook

Patagonia Provisions at Falletti Foods

Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.

Patagonia Provisions is a grocery brand focused on providing delicious and responsibly sourced food products.

Patagonia Provisions isn’t on Falletti Foods’ shelf yet. The opening: 14 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%86

Falletti Foods merchandises 19 of the 22 categories the brand sells.

Values match · 25%92

keto, non-gmo, organic against the store's assortment lean.

Brand pull · 25%85

an established national brand with proven demand.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Patagonia Provisions plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

CrackersEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 85 SKUs (fleet median 85)Patagonia Provisions here 0/7

up against: pepperidge farm goldfish 12, mary's gone crackers 6, milton's 6, wasa 5, elki 4

Dry Soup KitsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Patagonia Provisions’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Patagonia Provisions Organic Crackers, Sourdough Sea Salt

$5.39$1.23/ozat 11 grocers

Patagonia Provisions Smoked Mussels

$6.69$1.59/ozat 9 grocers

Patagonia Provisions Lemon Olive Spanish White Anchovies

$7.49

Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →

Falletti Foods depth 9 SKUs (fleet median 4)

Patagonia Provisions here 0/4

Canned SardinesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 7 SKUs (fleet median 7)Patagonia Provisions here 0/3

up against: matiz 3, bela 2, conservas ortiz 1

Canned AnchoviesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 6 SKUs (fleet median 6)Patagonia Provisions here 0/3

up against: talatta 3, agostino recca 1, conservas ortiz 1, reese's 1

Other SausageEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 6 SKUs (fleet median 7)Patagonia Provisions here 0/2

up against: aidells 5, silva 1

Boxed Grain Meal & SidesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 21 SKUs (fleet median 14)Patagonia Provisions here 0/2

up against: near east 8, yumbini 4, lundberg family farms 2, mahatma 2, jain family foods 1

Fusilli PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 5 SKUs (fleet median 6.5)Patagonia Provisions here 0/2

up against: de cecco 2, maltagliati 1, rustichella d'abruzzo 1, the pasta shop 1

Meat JerkyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 23 SKUs (fleet median 21)Patagonia Provisions here 0/2

up against: Think Jerky 7, archer 4, chomps 3, duke's 3, sogo snacks 3

CerealEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 61 SKUs (fleet median 56)Patagonia Provisions here 0/1

up against: general mills 9, kellogg's froot loops 7, nature's path 7, post 6, bob's red mill 4

Fruit BarsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 5 SKUs (fleet median 7.5)Patagonia Provisions here 0/1

up against: nature's bakery 4, that’s it 1

Latin and Hispanic Seasoning MixesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 9 SKUs (fleet median 6)Patagonia Provisions here 0/1

up against: morton & bassett spices 4, simply organic 2, essential everyday 1, frontera 1, mccormick 1

Penne PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 5 SKUs (fleet median 8)Patagonia Provisions here 0/1

up against: de cecco 3, garofalo 2

Quick OatsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 16 SKUs (fleet median 16)Patagonia Provisions here 0/1

up against: bob's red mill 7, nature's path 5, mccann's 1, purely elizabeth 1, quaker 1

Shell PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Falletti Foods depth 3 SKUs (fleet median 4)Patagonia Provisions here 0/1

up against: barilla 1, de cecco 1, garofalo 1

Canned MackerelThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 0 SKUs (fleet median 1)Patagonia Provisions here 0/5

Other Canned SeafoodThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 1 SKUs (fleet median 4)Patagonia Provisions here 0/4

up against: snow's 1

Non-Alcoholic BeerThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 0 SKUs (fleet median 12)Patagonia Provisions here 0/2

Canned SalmonThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 2 SKUs (fleet median 3)Patagonia Provisions here 0/2

up against: safe catch 2

TartsThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 2 SKUs (fleet median 2)Patagonia Provisions here 0/1

up against: costeaux's 1, rustic bakery 1

Dried MangoThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 1 SKUs (fleet median 5)Patagonia Provisions here 0/1

up against: Crispy Green 1

Smoked SalmonThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 1 SKUs (fleet median 6.5)Patagonia Provisions here 0/1

up against: blue circle 1

Snack FoodsThin shelf

The store barely carries this category, so it is a hard sell.

Falletti Foods depth 0 SKUs (fleet median 193)Patagonia Provisions here 0/1