Reading the shelf…

Shelf playbook

Rustichella D'abruzzo at Sprouts Farmers Market

Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.

Rustichella d'Abruzzo is an esteemed Italian pasta manufacturer founded in 1924, known for its artisanal production methods that include using bronze dies and slow drying techniques.

Rustichella D'abruzzo isn’t on Sprouts Farmers Market’s shelf yet. The opening: 18 categories where the shelf is already deep and the brand runs strong elsewhere.

◆ The wedge · where to start

Lead with Pasta, Abruzzese in Linguine Pasta.

Sprouts Farmers Market stocks linguine pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.

The more differentiated opening is linguine pasta: Sprouts Farmers Market stocks only 3 there, so Rustichella D'abruzzo Pasta, Abruzzese stands out rather than blending in.

opportunity / 100

Category fit · 35%96

Sprouts Farmers Market merchandises 22 of the 23 categories the brand sells.

Values match · 25%100

non-gmo, organic, vegetarian against the store's assortment lean.

Brand pull · 25%62

brand excitement 62/100.

White space · 15%100

enters a thin linguine pasta shelf as a point of difference.

The full runway

Every category Rustichella D'abruzzo plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Other PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 12 SKUs (fleet median 6)Rustichella D'abruzzo here 0/10

up against: brami 2, goodles 2, rummo 2, sprouts 2, delallo 1

Spaghetti PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Rustichella D'abruzzo’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Rustichella D'abruzzo Egg Pasta Fettuccine

$7.49$0.85/ozat 9 grocers

Rustichella D'abruzzo Bucatini

$6.99$0.40/ozat 8 grocers

Rustichella D'abruzzo Tomato Sauce, Arrabbiata, Spicy

$7.59$0.80/oz

Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →

Sprouts Farmers Market depth 17 SKUs (fleet median 13)

Rustichella D'abruzzo here 0/9

up against: delallo 5, sprouts 5, bionaturae 2, rao's 2, miracle noodle 1

Shaped PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 3)Rustichella D'abruzzo here 0/7

up against: alb-gold 2, delallo 1, giadzy 1, jovial 1

Tomato Based SaucesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 87 SKUs (fleet median 44)Rustichella D'abruzzo here 0/6

up against: sprouts 19, carbone 14, rao's 14, yo mama's foods 6, mutti 5

Penne PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 17 SKUs (fleet median 8)Rustichella D'abruzzo here 0/4

up against: jovial 3, sprouts 3, bionaturae 2, goodles 2, banza 1

Rigatoni PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 6 SKUs (fleet median 5)Rustichella D'abruzzo here 0/4

up against: rummo 2, banza 1, bionaturae 1, de cecco 1, rao's 1

Elbow PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 6 SKUs (fleet median 4)Rustichella D'abruzzo here 0/3

up against: rummo 3, sprouts 2, jovial 1

Fusilli PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 10 SKUs (fleet median 6.5)Rustichella D'abruzzo here 0/3

up against: jovial 2, rummo 2, bionaturae 1, brami 1, de cecco 1

Linguine PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 3 SKUs (fleet median 5)Rustichella D'abruzzo here 0/2

up against: de cecco 1, rummo 1, sprouts 1

Fettuccine PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 7)Rustichella D'abruzzo here 0/2

up against: sprouts 2, egglife 1, miracle noodle 1, rummo 1

Shell PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 4)Rustichella D'abruzzo here 0/2

up against: sprouts 2, delallo 1, di martino 1, rummo 1

Farfalle PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 6 SKUs (fleet median 3)Rustichella D'abruzzo here 0/1

up against: delallo 2, sprouts 2, jovial 1, rummo 1

Angel Hair PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 3)Rustichella D'abruzzo here 0/1

up against: sprouts 2, banza 1, delallo 1, it's that simple 1

PestoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 9 SKUs (fleet median 9)Rustichella D'abruzzo here 0/1

up against: sprouts 4, delallo 1, la pasta 1, livwell foods 1, mezzetta 1

Grain-free PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 8 SKUs (fleet median 5.5)Rustichella D'abruzzo here 0/1

up against: banza 3, jovial 2, veggiecraft farms 2, rummo 1

Canned AnchoviesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 6)Rustichella D'abruzzo here 0/1

up against: wild planet 2, crown prince 1, fishwife 1, napoleon co. 1

Other NoodlesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 3 SKUs (fleet median 2)Rustichella D'abruzzo here 0/1

up against: house foods 1, mila 1, simply asia 1

Orzo PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 2)Rustichella D'abruzzo here 0/1

up against: delallo 2, jovial 1, rummo 1, sprouts 1

Egg NoodlesThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 2 SKUs (fleet median 4)Rustichella D'abruzzo here 0/2

up against: delallo 1, sprouts 1

FarroThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 2 SKUs (fleet median 2)Rustichella D'abruzzo here 0/2

up against: bob's red mill 1, sprouts 1

Lasagna PastaThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 2 SKUs (fleet median 2)Rustichella D'abruzzo here 0/2

up against: rummo 1, sprouts 1

PastaThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 0 SKUs (fleet median 1)Rustichella D'abruzzo here 0/2

Gemelli PastaThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 1 SKUs (fleet median 1)Rustichella D'abruzzo here 0/1

up against: delallo 1