Frontier Co-op vs Spicely Organics · Bay Area shelf head-to-head
Frontier Co-op and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineup
Frontier Co-op
Spicely Organics
60
brand power
63
72
products
163
10
categories
9
36
subcategories
50
12
grocers
13
$10.00
price per oz
$43.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontier Co-op▭ Spicely Organics
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frontier Co-op
only Spicely Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frontier Co-op · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontier Co-op · Spicely Organics
