Reading the shelf…

Shelf playbook

Dsd Merchandisers at Sprouts Farmers Market

Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.

DSD Merchandisers is a supplier and distributor specializing in bulk foods, particularly nuts, candies, and chocolates.

Dsd Merchandisers isn’t on Sprouts Farmers Market’s shelf yet. The opening: 23 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%93

Sprouts Farmers Market merchandises 27 of the 29 categories the brand sells.

Values match · 25%100

organic, vegetarian against the store's assortment lean.

Brand pull · 25%20

brand excitement 20/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Dsd Merchandisers plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Chocolate CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 149 SKUs (fleet median 159)Dsd Merchandisers here 0/8

up against: hu 17, chocolove 15, alter eco 10, bulk foods 9, justin's 7

PeanutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Dsd Merchandisers’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

DSD Merchandisers Malt Balls, Milk Chocolate

$8.29$0.92/fl ozat 4 grocers

DSD Merchandisers Peanut Clusters, Milk Chocolate

$7.19$0.80/fl ozat 4 grocers

DSD Merchandisers Red Licorice, Aussie Style

$8.29

Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →

Sprouts Farmers Market depth 8 SKUs (fleet median 9)

Dsd Merchandisers here 0/4

up against: wa-chaa 3, bulk foods 2, sprouts 2

Gummy CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 44 SKUs (fleet median 25)Dsd Merchandisers here 0/4

up against: fun sweets 11, sprouts 5, albanese confectionery 4, no label eb 4, blobs 3

Chewy CandyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 8 SKUs (fleet median 8)Dsd Merchandisers here 0/4

up against: yumearth 3, annie's 1, nature's kitchen nl 1, no label eb 1, yum earth 1

AlmondsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 14 SKUs (fleet median 13)Dsd Merchandisers here 0/3

up against: sprouts 4, almondrx 2, plentiful planet 2, almond brothers 1, lark ellen farm 1

Chocolate Covered NutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 24 SKUs (fleet median 7)Dsd Merchandisers here 0/3

up against: sprouts 10, bulk foods 5, skinnydipped 2, koppers chocolate 1, sunridge farms 1

Pumpkin SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 9 SKUs (fleet median 4)Dsd Merchandisers here 0/3

up against: sprouts 6, go raw 1, living intentions 1, premium orchard 1

Sour CandyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 23 SKUs (fleet median 10)Dsd Merchandisers here 0/3

up against: fun sweets 4, joolies 4, rotten 3, smartsweets 3, yum earth 3

Trail MixEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 25 SKUs (fleet median 7)Dsd Merchandisers here 0/2

up against: sprouts 5, sunridge farms 4, blue stripes 2, bulk foods 2, prana 2

Licorice CandyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 8 SKUs (fleet median 8)Dsd Merchandisers here 0/2

up against: sprouts 4, no label eb 3, red vines 1

Chocolate Covered Dried FruitEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 8 SKUs (fleet median 3)Dsd Merchandisers here 0/2

up against: bulk foods 3, sprouts 2, 72 snack collection 1, barnana 1, nutty and fruity 1

Fruit ChipsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 11 SKUs (fleet median 6)Dsd Merchandisers here 0/2

up against: sprouts 3, barnana 2, calbee 2, bulk foods 1, drybox healthy snacks 1

Latin and Hispanic Seasoning MixesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 24 SKUs (fleet median 6)Dsd Merchandisers here 0/1

up against: siete 8, simply organic 5, spanglish asadero 5, kinder's 2, sprouts 2

Mixed NutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 4 SKUs (fleet median 4)Dsd Merchandisers here 0/1

up against: sprouts 3, sunridge farms 1

CashewsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 8 SKUs (fleet median 5)Dsd Merchandisers here 0/1

up against: sprouts 4, elmhurst 1, octonuts 1, philosopher foods gut nuts 1, purely sprouted 1

PecansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 10 SKUs (fleet median 3.5)Dsd Merchandisers here 0/1

up against: sprouts 6, evie's 3, durham 1

PistachiosEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 10 SKUs (fleet median 6)Dsd Merchandisers here 0/1

up against: nichols farms 5, sprouts 5

PopcornEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 43 SKUs (fleet median 26)Dsd Merchandisers here 0/1

up against: lesserevil 13, sprouts 11, skinnypop 4, khloud 3, khloud popcorn 3

WatermelonsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 3 SKUs (fleet median 1)Dsd Merchandisers here 0/1

up against: nature's kitchen nl 2, east coast fresh 1

WalnutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 3 SKUs (fleet median 4.5)Dsd Merchandisers here 0/1

up against: sprouts 2, purely sprouted 1

Dried MangoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 13 SKUs (fleet median 5)Dsd Merchandisers here 0/1

up against: bulk foods 2, just about foods 2, solely: dried fruit 2, drybox healthy snacks 1, jack & sun 1

Dried CranberriesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 3)Dsd Merchandisers here 0/1

up against: sprouts 3, AURORA 1, patience fruit & co 1

Gummy Fruit SnacksEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 35 SKUs (fleet median 8.5)Dsd Merchandisers here 0/1

up against: solely: fruit jerky 6, annie's 5, bear fruit snacks 5, jack & sun 5, solely 3

Jelly BeansThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 0 SKUs (fleet median 2)Dsd Merchandisers here 0/5

+ 5 more categories (mostly fully stocked or too thin to matter).