Cadia at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Cadia is a grocery brand that focuses on natural and organic food products, offering over 280 items across more than 40 categories.
It’s already on the shelf here, with 84 SKUs across 54 categories. The growth is depth and breadth: 7 categories to widen and 25 new doors to enter, replicated across all 2 stores.
Lead with Apricot Organic Preserves in Fruit Preserves.
Pacific Market stocks fruit preserves thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Pacific Market carries canned soup in real depth, 116 SKUs against a fleet median of 44, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is fruit preserves: Pacific Market stocks only 4 there, so CADIA Apricot Organic Preserves stands out rather than blending in. Lead with the fruit preserves, and position the canned soup as a finishing or gift item.
Pacific Market merchandises 92 of the 121 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin fruit preserves shelf as a point of difference.
The full runway · across 2 stores
Every category Cadia plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Cadia’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 84
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
