Siete at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Siete Foods is a Mexican-American brand that specializes in grain-free and dairy-free products inspired by traditional Mexican cuisine.
It’s already on the shelf here, with 20 SKUs across 9 categories. The growth is depth and breadth: 6 categories to widen and 11 new doors to enter, replicated across all 2 stores.
Lead with Tortillas, Grain Free, Cassava Flour in Grain-Free Tortillas.
Berkeley Bowl stocks grain-free tortillas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries packaged cookies in real depth, 238 SKUs against a fleet median of 67, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is grain-free tortillas: Berkeley Bowl stocks only 7 there, so Siete Tortillas, Grain Free, Cassava Flour stands out rather than blending in. Lead with the grain-free tortillas, and position the packaged cookies as a finishing or gift item.
Berkeley Bowl merchandises 21 of the 23 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 85/100.
enters a thin grain-free tortillas shelf as a point of difference.
The full runway · across 2 stores
Every category Siete plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
On shelf here, but only 3 of 14 SKUs. Room to widen the line.
What to bring to expand
Siete’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
