Siete at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Siete Foods is a Mexican-American brand that specializes in grain-free and dairy-free products inspired by traditional Mexican cuisine.
It’s already on the shelf here, with 17 SKUs across 8 categories. The growth is depth and breadth: 6 categories to widen and 7 new doors to enter, replicated across all 2 stores.
Lead with Spicy Taco Seasoning in Latin And Hispanic Seasoning Mixes.
Pacific Market stocks latin and hispanic seasoning mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
Pacific Market carries potato chips in real depth, 109 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is latin and hispanic seasoning mixes: Pacific Market stocks only 4 there, so Siete Spicy Taco Seasoning stands out rather than blending in. Lead with the latin and hispanic seasoning mixes, and position the potato chips as a finishing or gift item.
Pacific Market merchandises 19 of the 23 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 85/100.
enters a thin latin and hispanic seasoning mixes shelf as a point of difference.
The full runway · across 2 stores
Every category Siete plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 12 SKUs. Room to widen the line.
On shelf here, but only 4 of 14 SKUs. Room to widen the line.
What to bring to expand
Siete’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
