Siete at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Siete Foods is a Mexican-American brand that specializes in grain-free and dairy-free products inspired by traditional Mexican cuisine.
It’s already on the shelf here, with 60 SKUs across 18 categories. The growth is depth and breadth: 6 categories to widen and 3 new doors to enter.
Lead with Almond Flour Tortilla, 20-count in Grain-Free Tortillas.
Sprouts Farmers Market stocks grain-free tortillas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is grain-free tortillas: Sprouts Farmers Market stocks only 6 there, so Siete Almond Flour Tortilla, 20-count stands out rather than blending in.
Sprouts Farmers Market merchandises 21 of the 23 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 85/100.
enters a thin grain-free tortillas shelf as a point of difference.
The full runway
Every category Siete plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 11 of 12 SKUs. Room to widen the line.
On shelf here, but only 10 of 14 SKUs. Room to widen the line.
What to bring to expand
Siete’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 60
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
