Stonewall Kitchen at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Stonewall Kitchen is a specialty food brand known for its high-quality sauces, pancake and waffle mixes, and jams.
It’s already on the shelf here, with 34 SKUs across 18 categories. The growth is depth and breadth: 12 categories to widen and 20 new doors to enter, replicated across all 2 stores.
Lead with Chutney, Mango in Chutney.
Pacific Market stocks chutney thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is chutney: Pacific Market stocks only 4 there, so Stonewall Kitchen Chutney, Mango stands out rather than blending in.
Pacific Market merchandises 43 of the 56 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin chutney shelf as a point of difference.
The full runway · across 2 stores
Every category Stonewall Kitchen plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 27 SKUs. Room to widen the line.
What to bring to expand
Stonewall Kitchen’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 34
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
